Californians for Justice (CFJ) believe that “young people are the leaders we need to create the healthy, just and vibrant schools all of our communities deserve.” They work on racial justice issues in California, specifically focused on the education system. But perhaps most importantly, they educate & train young people to use the tools of democracy to impact issues that are close to them.
CFJ came to me with a digital communications crisis that, unfortunately, is not unique to them. They contracted with an agency to rebuild their primary site and paid a premium for what they thought would be the highest level of service and deliverables. As they reached the late stages of production, the agency became unresponsive to their requests and left them hanging with a site that was incomplete.
I’d like to say that’s an exceptional story, but I’ve seen it before. Agencies take on non-profit projects with good intentions. But as the projects progress, management is handed off to less senior staff and time budgeting becomes a higher priority than delivering the highest quality product. A late-stage impasse like the one CFJ reached is the result.
I worked with CFJ to rescue the project, complete the site to their specifications, and launch the site, all on a tight timeline. I’ve also built another site for them for a separate project and I consult with them on their CRM and broader digital communications strategy.