The Northwest Side Housing Center (NWSHC) works to strengthen Chicago communities by providing housing related social services to area residents. With foreclosure rates at record highs, their work recently has even more significance.
A new online strategic plan called for a new website, a more aggressive email schedule and a redesigned email newsletter. The new site highlights their program areas in part through the narratives of the people they serve. Staff have improved tools for promoting services.
The new email design (clip below) increased readability dramatically, leading to big improvements in click-thru rates and driving more traffic to key content on their site.